(About Me)
Hi I'm Ben, a multidisciplinary designer with nearly two decades of experience creating brands, visual communications, and digital experiences across a range of industries, including more than a decade in travel marketing.
My roots are in multimedia design, a discipline that naturally evolved into the broader digital landscape we know today. Over the years, that foundation has allowed me to work across digital, print, video, design strategy, and customer journey development. While design has always been my craft, my focus has never simply been on making things "look good." I'm interested in creating meaningful experiences that solve problems, connect with people, and serve a purpose.
I'm fascinated by perhaps the most complex challenge of all: understanding people. It's one of the reasons I love to travel. Beyond experiencing new places and cultures, travel gives me the opportunity to observe how people think, behave, and connect with the world around them. That curiosity continues to shape my approach to design today, because I believe the best solutions start with empathy, and that every design decision should have a reason, a purpose, and someone in mind.
(My Process)
How I Work?
01 — Listen
Every project starts with a conversation. Before exploring ideas or visuals, I take the time to understand your business, your audience, and what you're trying to achieve. Good design isn't about assumptions. It's about gaining context and uncovering the real problem worth solving.
02 — Explore
With a clear understanding in place, I begin exploring possibilities. This is where strategy and creativity come together to shape a direction. Through research, ideas, and collaboration, we define an approach that feels authentic to your brand and purposeful for the people you're trying to reach.
03 — Design
With a clear direction established, ideas are transformed into design solutions. Every element is considered as part of a larger system, balancing user needs, business objectives, and brand goals. The result is design that doesn't just communicate clearly, but works effectively in the environments it's intended for.
04 — Deliver
Great design shouldn't end at handover. Final assets are organised, documented, and ready for use, with the guidance needed to help you apply them confidently. The goal is to ensure the work remains consistent, effective, and easy to manage long after launch.
For me, design begins and ends with people. Every decision should be grounded in context, shaped by purpose, and thoughtfully crafted with someone on the receiving end.
(My Services)
BRANDING
(What's Included)
1
Audience Research
2
Logo Creation
3
Typography
4
Colour Palletes
5
Brand Guidelines
6
Asset Templates
DIGITAL DESIGN
(What's Included)
1
UI Design
2
Websites
3
Video Editing
4
Customer Journeys
5
Digital Ads
6
Social Media Assets
ART DIRECTION
(What's Included)
1
Concept Development
2
Layout & Composition
3
Content Direction
4
Look & Feel Systems
5
Technical Execution
6
UI/UX Strategy
(Clients I've Worked With)
Carnival Cruise Line
P&O Cruises Australia
Cunard
Contiki
Trafalgar
Uniworld
National Geographic
Cantabile
Carsales.com
(What OTHERS Say)
Testimonials
"During our time working together, Benjamin consistently brought a positive attitude, creative problem-solving to every project, playing an integral role in improving our studio processes and workflow. "
Lorcán MC DONNELL
Senior Creative Studio Lead - P&O CRUISES Australia