P&O Cruises

The Cruise Industry presents a unique customer journey, with guests often booking holidays several months, and sometimes more than a year, in advance. Recognising the importance of maintaining meaningful communication throughout this extended period, P&O Cruises made a significant investment in customer engagement initiatives.

Over eight years, I worked with P&O Cruises to deliver digital design and email marketing solutions. My responsibilities included producing brand and marketing collateral, campaign content, and merchandise while ensuring consistent brand compliance across all touchpoints. I also managed the deployment of weekly consumer and trade communications through their chosen ESP Platform Responsys.

In 2023, P&O Cruises underwent a major rebrand, and I was proud to contribute to both the transition and the successful launch of the new brand identity.

My role:
Digital Design
Art Direction
Email Development & Deployment