Carnival Cruise Line

Carnival Cruise Line has long been known as a brand built around fun. As it evolved its offering for a new generation of travellers, its communications also needed to evolve, embracing a more contemporary and meaningful expression of what fun represents today.

As Senior Graphic Designer, I helped translate this evolution into customer-facing experiences across multiple channels. Working closely with marketing, CRM, partnerships, and commercial stakeholders, I led the design and delivery of integrated campaign assets spanning digital marketing, email communications, social media, retail environments, and strategic partnerships.

Alongside campaign delivery, I championed brand governance, explored emerging technologies and design trends, and identified opportunities to enhance customer engagement. Through close cross-functional collaboration, I streamlined creative workflows and delivered cohesive campaigns that brought Carnival's refreshed brand vision to life.

My role:
Art Direction
Graphic Design