Carnival Cruise Line Modular Emails

Email marketing is a core driver of awareness and conversion, but maintaining speed-to-market requires flexible and efficient production workflows. At Carnival Cruise Line Australia, the team relied on pre-built templates within Salesforce Marketing Cloud, which limited creative flexibility and increased dependence on external design resources.

Working closely with the digital team, I was tasked with designing a modular email framework that would empower in-house marketers to build campaign communications independently. The goal was to reduce production costs, improve turnaround times, and give teams greater control over their email marketing output.

After reviewing business and user requirements, I designed a drag-and-drop modular system within Salesforce Marketing Cloud's Content Builder. The framework enabled teams to easily customise layouts, imagery, colours, and content while maintaining brand consistency, creating a more scalable and efficient approach to email campaign production.

My role:
Art Direction
Graphic Design
UI Design